Over 70% of individual investors describe themselves as being interested in considering sustainability factors when making investment decisions, according to a new report.
The Morgan Stanley Institute for Sustainable Investing published the report – Sustainable Signals. The study included a survey of 800 individual investors and questioned them on their investment decision-making process, expectations for the future and barriers to investing sustainably.
Almost two-thirds of those polled believe that sustainable investing will become more prevalent over the next five years.
The responses reflect a wider trend that has seen the global sustainable investment market grow.
Separate research has shown that between 2013 and 2014 assets invested sustainably reached $21.4 trillion (£13.8tn), a 61% increase.
Thursday, March 5th, 2015
By Charlotte Malone
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